Anamchara Handfasting Cords: a tracking system that records every sale
A measurement rebuild for an Irish Squarespace store. 59 sales in four weeks had been logged at €0.00, and every order now flows into Google Analytics and Google Ads with value, currency and order number.
- Client
- Anamchara Handfasting Cords
- Industry
- Handmade wedding accessories, ecommerce
- Location
- Ireland
- Period
- October 2026
The problem
Purchase data was leaving the store incomplete. No currency meant zero revenue in Google Analytics, the tag fired before consent, the funnel before checkout went unmeasured, and four of five ad campaigns were tuned to an add to cart goal that never fired.
How we built it
- Mapped every tag and goal across Squarespace, GA4, Google Ads and the Meta Pixel before touching anything
- One purchase event per order, carrying value, currency and the store's order number
- Funnel events wired in: view_item, add_to_cart and begin_checkout
- Consent mode bound to the cookie banner, so tags wait for an accepted choice
- Google Ads switched to purchases as the default goal, with a logged change and an undo path for every step
Where it stands
Output after the rebuild: each order lands in Google Analytics once, priced and numbered, and all five campaigns now optimize against purchases. The system was proven with a live test order, and revenue appeared in the owner's reports the first day.
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